Before your baby arrives, someone is going to try to sell you something you don't need. Actually, scratch that — dozens of people are going to try, and most of them will succeed.
I know this because I've spent more than twenty years working with newborns as a specialist. I've walked into homes filled with every trending baby product on the market, and I've watched exhausted, well-meaning parents wonder why nothing is working. The gadgets aren't helping. The expensive bassinet isn't helping. The machine they paid hundreds of dollars for is making things worse, not better.
And nobody told them.
That's why I wrote Bitches, I've Arrived: The Ultimate Baby Guide - and it's why I'm sharing some of what I know here, before you spend another dollar on something you don't need.
The Noise Is Deafening and It's Intentional
Here's something the baby industry doesn't want you to know: the overwhelm you feel as a new or expecting mother is not an accident. It's a business model.
When you're pregnant or newly postpartum, you are the most emotionally primed, sleep-deprived, and love-motivated consumer on the planet. Companies know that. Influencers know that. So they flood your feed with must-have products, backed by other parents' glowing reviews, wrapped in the language of safety and love.
The result? Most nurseries are full of things that don't work — and some that actively interfere with your baby's development.
Sorting out what's real from what's marketing takes experience most first-time (and even fifth-time) parents simply don't have. That's where I come in. I don't have affiliate deals. I don't get paid to promote brands. Everything I recommend and everything I tell you to avoid comes from decades of hands-on experience with real babies and real families.
There Are Products That Actually Harm Your Baby
I'll say it plainly: some of the most popular baby products on the market right now are not safe. Some are developmentally harmful. Some create habits that will haunt your family for years.
In my book, I break down exactly which products fall into this category and why — including the science and research behind my reasoning. I name names. I don't soften the message. Because when it comes to your baby's health and development, you deserve the truth, not a carefully worded non-answer.
What I can tell you here is this: if a product is designed to do something for your baby that your baby should be learning to do themselves, it's working against you. Sleep is the clearest example. There are products on the market right now — some of them extraordinarily popular and extraordinarily expensive — that teach babies to depend on external stimulation just to fall asleep. That dependency doesn't disappear when you take the product away. It gets harder.
The goal, from day one, is a baby who can sleep independently. Everything you buy and every habit you build should support that goal, not undermine it.
The Cheap, Simple Option Is Almost Always Better
One of the things I hear most often from parents after they start working with me is some version of: "I can't believe I wasted so much money."
The best products for your baby are rarely the most expensive ones. In fact, some of the priciest, most hyped items on the market are the ones I'd tell you to return. The products that genuinely work tend to be simple, practical, and often not from the brands currently dominating your social media feed.
In Bitches, I've Arrived, I give you my complete, honest shopping list — what to buy, what to avoid, and exactly why. I also walk you through how to care for everything properly, because how you clean and maintain your baby's gear matters more than most people realize. There's a right way and a very wrong way, and the wrong way is surprisingly common.
You don't need to spend a fortune to give your baby the best start. You need the right information.
Independent Sleep Is Everything — and It Starts Before You Think
If there's one concept that defines the Jaja Method, it's independent sleep. A baby who can fall asleep on their own — and fall back asleep without your help if they wake in the night — is a baby who is developing exactly as they should.
More importantly, it's a baby whose parents are actually sleeping.
Independent sleep isn't something that magically happens. It's something you build, from the very beginning, with the right environment and the right habits. The nursery setup matters. What you put in the room matters. What you don't put in the room matters just as much.
Most parents don't realize how early these habits form — or how hard they are to undo once they've taken root. In the book, I walk through exactly how to set up your baby's sleep environment for success, what to do and what to eliminate, and why the simplest approach is almost always the most effective.
You Already Know More Than You Think
Here's something I want every mother reading this to hear: your instincts are not wrong. The anxiety you feel comes from being bombarded with conflicting information by people who profit from your confusion. When you cut through that noise and get back to basics, things become clearer — and calmer.
That's what my book is designed to do. Chapter by chapter, it gives you a real framework for the first months of your baby's life: how to feed them well, how to train them to sleep, how to know when something is wrong, and how to stop second-guessing every decision.
It's direct. It's honest. It doesn't talk down to you. And it doesn't waste your time.
If any of this resonated with you — if you've been standing in a baby aisle feeling overwhelmed, or scrolling at 2am wondering what you're doing wrong — Bitches, I've Arrived was written for you.
Everything you need is in there. Let's get your baby the start they deserve.
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